This podcast episode explores the recent surge in popularity of art museums in China, particularly provincial-level museums such as those in Anhui, Guangdong, and Shandong. The increase in visitors is attributed to museums' efforts in launching professional events and exhibitions, as well as the popularity of immersive art exhibitions. The podcast also discusses the potential benefits and challenges of using immersive art in museums and exhibitions, and the importance of patience, perseverance, and gratitude in achieving success.