In this engaging podcast, Steve Young, the founder of appmasters.com, holds a live Q&A session focused on App Store Optimization (ASO) strategies to boost app downloads and revenue. The discussion delves into various essential topics, such as the best practices for keyword usage in app metadata—where filling it to 100% isn't always ideal—and how Black Friday deals affect existing customers, which usually isn't a major issue. Steve also explores the effectiveness of Google Ads for iOS, revealing that they tend to be less effective than Apple Search Ads. He highlights how to find high-traction keywords using tools like ASO Mobile and shares a compelling case study of an app that achieved remarkable growth by targeting a specific keyword with a search traffic score over 30, despite its high difficulty. The session wraps up with app audits and a fun dad joke competition, ensuring a lively and informative experience.
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