Zero-Click Content with Rand Fishkin

In this episode of "Talking Too Loud," Rand Fishkin, co-founder and CEO of SparkToro, shares his insights from the tech world, including his experiences selling Moz and his current projects. The podcast kicks off with some playful banter among the hosts before diving into an in-depth conversation with Fishkin. They explore his new video game venture, discuss the challenges of the venture capital landscape, and highlight his unique approach to audience research at SparkToro. The discussion also touches on "zero-click content" and its impact on modern marketing, emphasizing the need to build brand presence on platforms like TikTok and LinkedIn rather than just focusing on driving traffic to websites.