In this compelling podcast, Chris Savage sits down with Phill Agnew, the host of the UK's leading marketing show, "The Nudge." Their conversation highlights the significance of demonstrating effort in marketing, contrasting it with the shallow "quick hack" approach. They explore how research shows that when consumers perceive effort, it enhances their view of a product or service, often even elevating the quality of the offering itself. The discussion also delves into the role of AI in this context, underlining the importance of transparency in its use to prevent diluting the final product's value. Ultimately, the podcast underscores the lasting impact of dedicated, high-effort marketing strategies rooted in behavioral science.
