Product Positioning Advice with April Dunford

In this episode of "Talking Too Loud," positioning consultant April Dunford shares insights on effective product positioning, especially in the B2B sector. The conversation kicks off with a fun chat about the surprising abilities of AI chatbots, then smoothly shifts to the core topic. Dunford stresses that successful positioning goes beyond just messaging; it involves clearly defining your target customer, articulating your value proposition, and distinguishing your product from the competition. She recommends listening to sales calls to pinpoint areas where positioning could be refined, noting the key difference between a simple product demo and a persuasive sales story. Overall, this podcast offers practical tips for enhancing sales and marketing strategies through clear and impactful positioning.