Show Me The Money Words with Copywriting Expert Joanna Wiebe

In this episode of "Talking Too Loud," Joanna Wiebe, the founder of Copyhackers, shares insights on crafting effective marketing copy in today's chaotic and divided online landscape. The hosts kick off the podcast with some playful banter before diving into a conversation about how social media algorithms influence public perception, especially in relation to the Kelowna wildfires. The discussion shifts to the main theme: writing copy that resonates amidst a flood of misinformation and polarizing views. Wiebe highlights the necessity of honing in on a single, clear message, utilizing impactful words like "you," while steering clear of less engaging terms such as "and." She underscores the value of forging an emotional connection by directly addressing customer pain points, drawing on her experience with Sweatblock as a prime example.