Episode 104: Year in review, awards, and predictions with Ari and Eric

In this year-end episode of the Marketecture podcast, the hosts dive into the ad tech predictions for 2024, recognize top performers, and share their insights for 2025. They reflect on last year’s predictions, celebrating some CEOs' successes while pointing out the surprising effects of the growing CTV inventory. The discussion highlights notable trends for 2024, such as the increasing reliance on curation and the partnerships between publishers and AI platforms, while labeling the Google Privacy Sandbox a major disappointment. Looking ahead to 2025, the hosts foresee a potential spin-off of Google's ad tech, an uptick in mergers and acquisitions fueled by AI integration, and significant shifts if TikTok faces a ban. Listeners will gain valuable perspectives on current ad tech trends and useful foresight for the upcoming year.