Tabcorp customer chief Jenni Barnett stems digital haemorrhage to snappier rivals; bins bad media deals, restructures teams, now gunning for 10x conversion via ‘personalisation to context’

Mi3 Audio Edition - Tabcorp customer chief Jenni Barnett stems digital haemorrhage to snappier rivals; bins bad media deals, restructures teams, now gunning for 10x conversion via ‘personalisation to context’