‘Binet & Field, Mark Ritson, Byron Sharp applied’: Cummins & Partners chief backs Mutinex deal to beat Audi’s famed econometrics prowess, charge brands less, earn more with new model; prove creative’s business impact

Mi3 Audio Edition - ‘Binet & Field, Mark Ritson, Byron Sharp applied’: Cummins & Partners chief backs Mutinex deal to beat Audi’s famed econometrics prowess, charge brands less, earn more with new model; prove creative’s business impact