In this episode of 99% Invisible, we delve into the remarkable transformation of Times Square, which evolved from a crime-ridden neighborhood in the mid-20th century into a vibrant, family-friendly tourist hub. This revitalization, however, came with controversy; it involved the use of eminent domain, displacing numerous businesses and residents. Following this, the establishment of a Business Improvement District (BID) played a key role in renewing the area. While the BID succeeded in breathing new life into Times Square, it sparked important discussions about the influence of private interests on public spaces and raised concerns about the risk of displacement and gentrification. The episode sheds light on the intricate challenges of urban renewal and the ongoing debates about balancing private ambitions with the public good.