In this podcast episode, Matt Abrahams shares insights on crafting unforgettable toasts and tributes. He outlines a simple four-part formula known as "WHAT" to guide your speech: First, clarify the purpose—why are we gathering? Next, highlight your connection to the honoree. Then, share meaningful anecdotes or lessons learned, and finally, express gratitude. Matt also offers practical tips to enhance your speech: keep it brief, stay emotionally attuned, focus on the person being honored, ensure your message is accessible, promote unity, and pave the way for future speakers. The overall aim is to deliver heartfelt, impactful remarks that truly celebrate those being honored.