What if the key to standing out was as simple as being true to yourself? Ryan Corrigan of Corrigan Co. Luxury Travel Outfitters joins this episode to discuss how being true to yourself and your branding helps build long-term success. Ryan talks about maintaining cohesion across brand touchpoints, the psychological aspect of pricing and perceived value, and the impact of personalized client experiences and creative gifting. She also dives into the benefits of in-person networking over digital marketing, the evolution of her business model, and how she ensures her brand consistently reflects her values and signature dark, moody aesthetics. If you're looking to refine your brand identity and elevate your client experience, this episode is for you!

About Ryan Corrigan:

After spending time growing up as an expat in London & Milan, Ryan attended Purdue University where she graduated in 2010 with BS and AS degrees in Veterinary Technology and pursued a fulfilling career in equine nursing for 10 years. After completing an advanced certificate in Travel & Tourism Industry Essentials from NYU's Tisch School of Hospitality she decided to retire from veterinary medicine and follow a different lifelong passion, that of travel. She now loves designing trips that are immersive, exclusive and totally custom to the client. When she is not planning your trips you can find her enjoying wine, training for triathlon and out on the golf course.

instagram.com/corriganluxurytravel

Today we will cover:

(04:05) Ryan's journey from veterinary medicine to travel
(13:25) Creating a distinctive brand identity
(18:15) Ryan’s gifting strategy; how client gifting builds brand loyalty
(22:40) In-person networking; showing up where your ideal client is
(27:40) Adjusting your business model for success
(34:40) Marketing strategies for attracting ultra-luxury clients
(41:30) Understanding client preferences
(51:00) Strategies for staying consistent in brand identity

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107. How To Create Notoriety With A Distinctive Brand with Ryan Corrigan

TIQUE Talks: The Business Podcast for Travel Advisors