In this podcast episode, Rajesh Jain, a trailblazer in Indian internet entrepreneurship and the founder of Netcore, a marketing cloud platform, shares his insights. The conversation explores the progression of email marketing, Netcore's growth tactics—including successful bootstrapping and strategic acquisitions—and the revolutionary impact of AMP (Accelerated Mobile Pages) on emails. Jain emphasizes how AMP enables interactive features in emails, boosting engagement and conversion rates. He also points out the growing significance of integrating multi-channel strategies, including WhatsApp and RCS (Rich Communication Services), alongside traditional email outreach.
