In this episode of Hidden Brain, the podcast delves into the science behind creativity and invention, revealing that those “aha” moments are not mere luck but the product of a thoughtful process. This process involves keen observation, recombining existing knowledge, and a healthy dose of persistence and curiosity. Through fascinating examples like the invention of the airplane, Hedy Lamarr's frequency-hopping technology, and the creation of basketball and the Statue of Liberty, the episode highlights how inventors often draw inspiration from varied sources and their own experiences. It also stresses the importance of tackling the right problem and offers the surprising insight that constraints can actually fuel creativity, supported by research on choice overload.