This three-part podcast series focuses on effective annual goal-setting for managers, specifically critiquing the popular "SMART" goals framework. The hosts introduce their preferred "MT" goals (Measurable and Time-bound), explaining why they are superior and providing six guidelines for creating effective goals. They emphasize the importance of using existing organizational metrics, staying focused on a few key goals (staying narrow), and planning for completion by the start of Q4 to allow for adjustments. The final segment features a case study illustrating how a manager successfully implemented measurable goals, highlighting the practical application of their advice. The podcast aims to improve managerial efficiency and effectiveness in goal setting.