In this episode of How I Built This, we hear from Kip and Sharon Tindell, the visionary founders of The Container Store. Initially met with doubt about selling "empty boxes," their Dallas store transformed into a thriving enterprise, thanks to their commitment to innovative products and outstanding customer service. They grew their business with careful planning, organic financing, and a distinctive company culture that prioritized employee empowerment and open dialogue. However, as they transitioned to a public company and faced stiff competition from online retailers, they encountered significant challenges that ultimately led to their exit from the business. The Tindells' journey underscores the vital role of a strong company culture, the advantages of organic growth, and the risks associated with going public.