In this episode of The Peel, Turner Novak interviews Sean Frank, CEO of Ridge, a men's accessory brand. Sean discusses the challenges of selling wallets, a product category men rarely think about buying for themselves, and how Ridge has achieved nine-figure revenue with high gross margins. They delve into Ridge's marketing strategies, including significant ad spending on platforms like Twitter, and the company's move to onshore production by acquiring a factory. Sean shares his views on founder-CEOs, the importance of core competencies, and the future of e-commerce, as well as his experience with influencer marketing, including the impact of crypto companies on influencer pricing. He also touches on Ridge's plans to expand into new product categories and the company's unique approach to building a brand in the men's accessories market.
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