Aaron Fu (Catalyst Fund) - The Biggest Misconception When Investing In Emerging Markets, Difference Between Selling to SMBs and Consumers, and the Effects of Mobile First
In this podcast episode, Aaron Fu, Head of Growth at Catalyst Fund, dives into the complexities of investing in and expanding consumer-focused businesses in emerging markets such as Africa, India, and Mexico. He discusses the distinct challenges in due diligence and business models when targeting individual consumers as opposed to small and medium-sized businesses (SMBs) and larger enterprises. Fu underscores the significance of user-friendly designs, solid product development, and strong local partnerships for achieving success in these regions. He also explores the opportunities and hurdles of cross-border growth and addresses common misconceptions about the cost of entering these markets, highlighting the potential for impressive growth even with lower revenue per customer.
