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Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.

We discuss:

• How did they get into Whole Foods?

• How did they also get into Walmart?

• How did their approach to retail expansion?

• How did they approach branding and positioning for Yellowbird

Thank you to our Partner –– Propeller Industries –

Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands