In this podcast, Codie Sanchez discusses her shift from finance to creating an impressive eight-figure portfolio by investing in what she calls "boring" local businesses. She believes that acquiring existing businesses offers a more reliable path to success compared to launching high-risk startups. Sanchez advocates for a "Main Street over Wall Street" mindset, emphasizing the value of individual ownership and community development, especially in contrast to the growing dominance of large corporations and investment firms. She shares her personal journey and outlines her strategies, known as BRRT—Buy Recession-Resistant Boring Businesses, Raise Prices, Add Technology. Additionally, she highlights the significance of fostering community through genuine value creation instead of aggressive self-promotion.
