In this podcast, I sat down with ECOM entrepreneur Ash White who founded the cult brand Hera from his bedroom and ultimately scaled it to £33 million in sales.

Ash’s story is mad. Having successfully scaled Hera to 7/8 figures Hera started to attract major attention from investors. Not all investors are created equal and after a few wrong moves Ash’s brand was saddled with debt, waist deep in legal cases and the dark side of E-commerce came to light.

This podcast is an education on how to avoid the mistakes that ultimately cost Ash years of growth and nearly lost him everything he worked hard to build.

Ash is a fighter, this podcast is going to change the way you operate your online brand and nothing gets me more hyped than to bring you this story.

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103 - Ash White - The Dark Side of ECOM - Scaling Hera To £33 Million

The Frankie Lee Podcast