This podcast interviews Bill Carr and Colin Bryar, authors of "Working Backwards," about Amazon's leadership principles and product development processes. The discussion covers Amazon's 14 leadership principles, emphasizing "customer obsession" and the "working backwards" process, which involves writing a press release and FAQ document before developing a product. The authors detail how this process, along with others like the "bar raiser" hiring process, helped Amazon successfully launch products like the Kindle and Amazon Echo. The podcast highlights that these processes, while originating at Amazon, are adaptable for teams of any size. Listeners gain insights into Amazon's unique approach to innovation and practical strategies for product development.
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