The stock market just had its worst week of 2024… we explain what determines stocks in 2025.

Bud Light just fell to #3 in beer sales… but it’s all part of Budweiser’s sibling strategy.

“Klaus Industries” (yeah, Santa’s company) just became a $12T business… so we visited the North Pole HQ.

Plus, our Annual Shareholder Report for TBOY… from Co-CEOs Nick & Jack.

$SNTA $SLED $COAL

$BUD $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show, “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with. From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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Episodes drop weekly. It’s The Best Idea Yet.

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🎅 “Claus Industries'' — Santa’s $12 Trillion biz. The Dow is dumb. Budweiser’s sister strategy.

The Best One Yet