In this episode of the Fully Charged Show podcast, host interviews Jim Farley, the CEO of Ford, as they dive into the automotive industry's shift toward electric vehicles (EVs). Farley shares insights from his recent road trip across Europe in an electric transit van, pointing out the stark differences in charging infrastructure and driving experiences compared to the US. He highlights the rapid expansion of the Chinese EV market, where companies like BYD and CATL are taking the lead, creating a significant challenge for Western automakers. To stay competitive, Ford is radically rethinking its engineering and manufacturing strategies, prioritizing affordable EVs and drawing expertise from unexpected fields, such as Formula One. Farley also addresses hybrids, viewing them not just as a temporary solution but as a crucial stepping stone toward full EV adoption.
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