What Superfans Really Want with SoundCloud CEO Eliah Seton - Trapital Summit

In this episode of the Trapital podcast, Dan Runcie interviews Eliah Seton, the CEO of SoundCloud, about the company's journey to profitability and its unique position in the music industry. Seton discusses SoundCloud's two-sided marketplace, focusing on both fans and creators, and how this model differentiates it from traditional DSPs. They delve into the concept of superfans and how SoundCloud is exploring ways to add value for these dedicated listeners through merchandise, exclusive content like paid private links, and early access opportunities, moving beyond the limitations of traditional streaming monetization. Seton also touches on SoundCloud's ongoing exploration of a sale, seeking a capital partner who shares their vision for the future of music and can help scale the platform's innovative approach to connecting artists and fans. He predicts changes in major labels' business models due to artists' increasing independence and the need to adapt to the evolving music ecosystem.