In this episode of the Business English Podcast, the hosts dive into the impact of alliteration on business communication and branding. They highlight how alliteration can make names and phrases more memorable, using well-known examples like PayPal and Coca-Cola. The conversation then shifts to three popular alliterative phrases commonly found in the workplace: "cookie cutter," meaning lacking originality; "good as gold," which denotes excellence; and "sorry sight," describing something in poor condition. Through relatable examples, they illustrate how these phrases can inject personality and bring a lighter tone to professional interactions. The episode wraps up with a role-play that demonstrates how to effectively use these phrases in real-life scenarios.
