In this podcast episode, Ofer Familiar, the CEO of the small Israeli startup Gloss.ai, shares how the company managed to navigate the challenges posed by the October 2023 conflict while continuing its operations and supporting its employees. He highlights the importance of prioritizing employee well-being through personal support, balancing national contributions by using their technology for content distribution, and staying focused on business goals. Ofer underscores the need for setting clear boundaries, making swift decisions, and identifying growth opportunities amid a crisis. His insights illustrate how a small startup can create a substantial impact while ensuring its own sustainability.