Ready to take your short-term rental business to the next level? In this episode, Mike and E sit down with Danny Mabley, STR Secrets’ content expert, to explore how social media can transform your hosting game. Learn how to showcase your properties, document your journey, and create a personal brand that connects with guests and drives direct bookings. From highlighting amenities to sharing behind-the-scenes stories, Danny provides actionable tips for crafting authentic and engaging content. Whether you're managing short-term rentals or looking to master social media for any business, this episode is your guide to growing your brand and building lasting success!

02:10 - Guest Introduction: Danny's Creative Journey

03:30 - From Videographer to Full-Time Content Strategist

04:50 - Building a Personal Brand for STR Success

06:40 - Creating Authentic and Engaging Content

08:30 - Leveraging Social Media to Connect with Guests

10:00 - Balancing Professional and Personal Content

12:15 - Documenting Challenges to Build Trust

14:05 - Turning Vulnerability into a Strength

16:20 - Developing Consistent Content Habits

18:45 - Simplifying Content Creation with Tools

20:30 - Collecting Feedback to Improve Properties

22:50 - Measuring Content Success Through Analytics

25:00 - Scaling Social Media Presence Strategically

27:30 - Actionable Tips for Long-Term Content Success

29:45 - Breaking Through Mental Barriers for Growth

31:30 - Storytelling Techniques to Captivate Audiences

33:10 - Building a Habit of Daily Content Creation

35:20 - Adapting to Trends Without Losing Authenticity

37:00 - Focusing on Value-Driven Posts

38:50 - Strengthening STR Marketing Strategies

40:15 - Staying Resilient Amid Criticism

42:00 - Developing a Growth Mindset for STR Success

43:30 - Encouraging Small Wins to Build Momentum

Guest Bio:

Danny Mabley is a seasoned content creator and social media strategist with over a decade of experience in leveraging digital platforms for personal and professional growth. Starting with a personal weight-loss journey that went viral, Danny mastered the art of storytelling to build a significant online following. Now a vital member of the STR Secrets team, he oversees content production and social media strategies, empowering businesses to optimize their online presence. With a passion for authenticity and innovation, Danny excels in helping brands connect with audiences through engaging, impactful content.

Connect with Guest:

www.instagram.com/dannymabley

Get FREE Access to our Community and Weekly Trainings:

group.strsecrets.com

Ep 220 - Social Media Mastery with Danny Mabley

Short Term Rental Secrets Podcast