The power of strategic narrative | Andy Raskin

In this episode of Lenny's Podcast, host Lenny Rachitsky interviews Andy Raskin, a strategic narrative consultant, about his framework for crafting compelling pitches and aligning teams. Raskin details how traditional problem-solution pitches are less effective than narratives that highlight a shift in the world, name the stakes, define the object of the new game, and address obstacles. He uses examples from companies like Salesforce, Zuora, and Gong to illustrate his points, emphasizing the importance of defining a movement rather than just solving a problem. The discussion covers the power of writing, the limitations of category creation, and practical steps for founders to develop their own strategic narratives.