Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf

In this episode of the "Lenny's Podcast," host Lenny interviews Gina Gotthilf, known for her work in growth and marketing at Duolingo, Tumblr, and the Mike Bloomberg presidential campaign, and now co-founder and COO of Latitude. Gina shares insights into Duolingo's early growth strategies, its success as a consumer subscription business, and the importance of a unique brand voice. She also discusses her experiences in the Bloomberg campaign, emphasizing the significance of landing page optimization, and delves into the tech startup scene in Latin America, highlighting Latitude's mission to support and scale the next generation of iconic tech startups in the region. The conversation explores the concept of "A-side" versus "B-side" moments in life and career, the underappreciated value of PR and brand building, and the unique opportunities and challenges in the Latin American tech ecosystem.