Lenny's Podcast: Product | Growth | Career ✓ Claim

Key Takeaways

A brand is not a logo; it is a promise and what the customer expects from your product
The goal is not to make the product perfect for you, it is to delight your customer
The key to building a brand: Make a promise and keep it
Do not sacrifice your agency over the four most crucial things that you should be choosing: your customers, competition, source of validation, and distribution
On the role of tension in strategy: The customer should consider what their life would be like if your product delivers on what it promises to do
“If it scares you, it might be a good thing to try.” – Seth Godin
Better waves make better surfers: Much of your success is determined by choosing the wave and not the skills that you have
Professionals do their work in a non-narcissistic way: You can’t paint a picture of where you want to go; instead, you should paint a picture of where theywant to go
Be of service to others!
“It is very difficult to change what people want, but it is helpful to offer people a chance to get where they always wanted to go in the first place.” – Seth Godin

Seth Godin is a legend. He’s a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:

• How to build remarkable products that spread

• The four critical strategic choices that determine your future

• How to develop good taste and high standards

• The role of tension in great strategy

• How Seth used Claude to write his newest book

• Much more

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Seth Godin's best tactics for building remarkable products, strategies, brands and more

Podcast Notes Playlist: Startup