Behind almost every character you see displayed on a page or a screen, there’s a complex — and sometimes lucrative — web of licensing deals. Zachary Crockett is just your type.

SOURCES:
- Lucas Czarnecki, creative director of Type Network.
- Gerry Leonidas, professor of typography at the University of Reading.
- Chantra Malee, co-founder and C.E.O. of Sharp Type.
- Lucas Sharp, professional font designer and co-founder of Sharp Type.

RESOURCES:

EXTRA:
- "Are Our Tools Becoming Part of Us?" by People I (Mostly) Admire (2024).

74. Fonts

The Economics of Everyday Things