OpenAI has introduced a new feature called "Projects" in ChatGPT, which allows users to organize their conversations, upload files, and customize instructions for specific tasks. This feature significantly improves the user experience, making it easier to manage a range of activities—from planning a Secret Santa event to handling home maintenance or building a website. Currently, this rollout is available to Plus, Pro, and Teams users, with plans to extend it to free users and Enterprise/EDU users soon.