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In this episode of the DTC Podcast, Eric Dyck sits down with Jordan Gordon, host of TWBERP (The World’s Best Email and Retention Podcast) and Retention Director at Pilothouse, to unpack the latest email marketing trends and retention strategies following Black Friday and Cyber Monday (BFCM).

Subscribe to the World's Best Email and Retention Podcast (TWBERP)➝ https://creators.spotify.com/pod/show/twberp

Jordan shares groundbreaking insights into how inbox providers like Gmail and Yahoo are tightening spam filters by selectively targeting segments of email lists. These changes demand a more refined approach to email marketing—what Jordan calls “sniper segmentation.”

Marketers will learn why untargeted campaigns are becoming obsolete, how to avoid Gmail’s spam pitfalls, and why focusing on flows and automations is the key to maximizing deliverability and ROI in 2024.

Key Takeaways:

BFCM Wins and Losses: Discover why nimble, online-native brands thrived while legacy brands struggled.

Sniper Segmentation: Learn how to ensure your most engaged audiences see your emails while avoiding spam folder pitfalls.

The Future of Segmentation: Why AI-driven tools will dominate email marketing—and how to stay ahead by understanding segmentation fundamentals today.

If you’re ready to adapt your email strategy for a smarter, more competitive digital landscape, this episode is a must-listen.

Timestamps:

[00:00] Banner Year for Shopify and E-Commerce Growth

[02:00] Email Inboxing Changes: Spam Filters and AI Impact

[04:30] Black Friday Cyber Monday Retention Insights

[07:00] Gmail’s Sniper Segmentation and New Rules

[09:30] Automations vs Campaigns: Switching to Flows

[14:00] Dedicated vs Shared IP for Email Success

[18:00] Email Fight Companion: Analyzing Brand Emails

Hashtags:

#Ecommerce #BlackFriday2024 #CyberMonday2024 #ShopifySuccess #EmailMarketing #AIinMarketing #RetentionStrategies #DigitalMarketing #DTCGrowth #MarketingTips

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Ep 464: Email Marketing in 2025: Why Gmail's New Spam Rules Demand Sniper Segments | AKNF

DTC Podcast