In this episode of the eCommerce Fuel podcast, Andrew Youderian and Bill D'Alessandro reflect on their predictions from last year and make new forecasts for 2025. They evaluate their accuracy on various topics, including offshoring trends, the direct-to-consumer market, the US Presidential election, interest rates, multi-channel advertising, the growing role of AI in marketing, the M&A landscape, and the significance of personal branding. Their insights reveal a blend of accurate and off-target predictions, underscoring the unpredictable nature of market dynamics and global events. The discussion wraps up with a forward-looking perspective on the evolving eCommerce scene in 2025.
