20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire
In this episode, we hear from Guillaume Moubeche, the founder of Lempire, a thriving bootstrapped SaaS company boasting $29 million in annual recurring revenue and $10 million in earnings before deductions. Guillaume shares his entrepreneurial journey, stressing the critical role of sales skills for founders, particularly in competitive markets. He reveals how a content flywheel, originally fueled by his own sales experiences and customer stories, evolved into a powerful tool for generating inbound leads.
He also discusses valuable lessons on pricing, hiring, and the hurdles of scaling a business. Guillaume emphasizes the importance of honing in on a specific target audience and how his personal experiences have shaped his entrepreneurial path. He wraps up by reflecting on his transition to a chairman role, his insights on content creation and distribution, and the significance of maintaining discipline and a strong mindset in business.
