In this episode of How I Built This Lab, Jane Wurwand, co-founder of Dermalogica, shares valuable business insights with callers from various industries. The conversation emphasizes the significance of targeting niche markets and cultivating genuine relationships with customers, even in our digital world. Callers, including a premium vegan baby food entrepreneur, the owner of a boutique fitness studio for parents, and a female-focused performance underwear brand, receive personalized advice for their unique challenges. Wurwand underscores the importance of focused marketing, community engagement, and understanding what sets each business apart. Overall, the discussion reinforces that foundational business principles remain crucial, regardless of evolving technology and market dynamics.
