Oprah's Empire | Living Her Best Life | 4

This episode of Business Movers explores Oprah Winfrey's career trajectory, focusing on her transition from a successful talk show host to a media mogul. It highlights her decision to end The Oprah Winfrey Show after 25 seasons to launch the Oprah Winfrey Network (OWN), a joint venture with Discovery. The narrative details the initial struggles of OWN, including low viewership and financial losses, and Oprah's efforts to turn the network around by introducing scripted programming. It further examines her strategic move to target black audiences, leading to increased ratings and profitability. The episode also covers Oprah's expansion into streaming with Apple TV+, including her high-profile interview with Prince Harry and Meghan Markle, demonstrating her continued influence in the television industry.