The fastest-growing coffee chain in New York is Matto… because the $3 latte has a secret.

The UnitedHealthcare CEO killer has been charged with murder… but it also revealed pent up frustration with healthcare.

Louis Vuitton just acquired the Orient Express… because luxury trains are the new luxury shirts.

Plus, toss away that gingerbread house - Charcuterie Chalets are what santa’s digging right now.

$SBUX $LVMUY $UNH

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Nike’s Air Jordans 🏀 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

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🤤 “Everything’s $3” — Matto’s crazy coffee. The CEO killer controversy. Louis Vuitton’s train bet.

The Best One Yet