12 - Chris Laudadio with Versadesk - Navigating the Challenges of Self-Funding and Customer-Centric Innovation

In this episode of the Innovator Insights podcast, Chris Laudadio, the founder and CEO of Versadesk, an ergonomic furniture company, shares his inspiring entrepreneurial journey. Starting with limited resources and self-funding, he transformed his vision into a thriving multi-million dollar business with over 100 employees. Chris highlights the significance of direct-to-consumer online sales, the necessity of grasping financial details from the outset, and the importance of fostering a positive team culture, even in tough times. He also discusses how to swiftly adapt to market shifts and reveals the key software platforms that support his operations. For aspiring entrepreneurs, Chris offers valuable advice on the importance of customer feedback and maintaining a profitable mindset.