In this episode of the Decoder podcast, the hosts dive into the changing world of podcasting, focusing on its growing role in business and political campaigns. They discuss the emergence of "B2B podcasts," where companies leverage this format for marketing and building their brand, often mixing content with direct promotion. The conversation also sheds light on the recent "podcast election," where candidates skillfully used podcasts to connect with specific audiences, side-stepping traditional media outlets. A major takeaway is how the term "podcast" is expanding, now including a variety of formats and platforms, with audio and video becoming increasingly intertwined. Ultimately, the hosts ponder the future of podcasting's authenticity as it becomes more woven into wider marketing and political agendas.
