This podcast episode follows Scott Morris' entrepreneurial journey, from his early landscaping and loft bed businesses to his leadership roles at Ralston Purina and Meow Mix. The discussion delves into the challenges he faced as a corporate ladder climber and his eventual decision to leave and pursue his own ventures. Morris also recounts the creation of Freshpet, a company revolutionizing the pet food industry with its refrigerated products, and its challenges in convincing retailers to carry their products. The episode highlights the importance of resilience, innovation, and staying true to one's values, even in the face of adversity.