In this episode of HBR IdeaCast, movie producer Larry Kasanoff discusses his book "A Touch of the Madness" and shares insights on fostering innovation. He believes that Hollywood and businesses are often too cautious when it comes to taking risks. Kasanoff outlines a simple three-step approach: "Create" bold ideas by honing in on their essence, "Ask" for help without hesitation, and "Play" by maintaining a fun, lighthearted attitude even when facing challenges. Drawing from his own experiences producing films like "Platoon" and "Dirty Dancing," he illustrates how trusting your instincts, embracing calculated risks, and strategically using audience feedback can drive success. Kasanoff highlights the vital role of perseverance and advises tuning out fear-based opinions.
