#209 Charlie Hoehn: Write Something People Want to Read

In this podcast episode, Charlie Hoehn, known as a book whisperer, shares his expertise on helping authors create successful books. The conversation explores key elements of book creation, including how to develop captivating titles and structures that connect with readers, as well as effective marketing strategies. Hoehn stresses the importance of writing for a specific audience, rigorously testing titles, and establishing a solid book structure before diving into the writing process. The discussion also highlights the significance of eye-catching book covers, the challenges and rewards of making it onto bestseller lists, and the transformative role of AI in writing today.

Outlines

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The Knowledge Project

The Power of Book Titles and Word-of-Mouth Marketing

Crafting Compelling Nonfiction: Writing for One Person

The Author's Expertise as a Ladder: Targeting the Right Audience

Publishing Strategies: Self-Publishing vs. Traditional Publishing

Shane Parrish's Publishing Experience: Trade-offs and Lessons Learned

Book Covers and Titles: Design, Testing, and Creative Control

The Art of Book Cover Design: Why It Matters and How to Get It Right

Crafting Effective Book Titles: Testing and Data-Driven Decisions

Book Structure: The Foundation for a Successful Book

Chapter Structure and Editing: Formulaic Approaches and Reader Engagement

Editing Strategies and the Importance of Early Engagement

Book Sales Percentiles and the Psychology of Bestseller Lists

The New York Times Bestseller List: Reality Check and Alternative Strategies

The Impact of AI on Writing and Publishing

Leveraging AI for Writing: Effective Prompting and Content Creation

Effective Book Marketing Strategies: Pre-Launch, Launch, and Post-Launch

Creating Evergreen Books: Timelessness, Shareability, and Category Creation

#209 Charlie Hoehn: Write Something People Want to Read

The Knowledge Project

00:00The Power of Book Titles and Word-of-Mouth Marketing

The Power of Book Titles and Word-of-Mouth Marketing

03:36Crafting Compelling Nonfiction: Writing for One Person

Crafting Compelling Nonfiction: Writing for One Person

06:19The Author's Expertise as a Ladder: Targeting the Right Audience

The Author's Expertise as a Ladder: Targeting the Right Audience

08:40Publishing Strategies: Self-Publishing vs. Traditional Publishing

Publishing Strategies: Self-Publishing vs. Traditional Publishing

10:52Shane Parrish's Publishing Experience: Trade-offs and Lessons Learned

Shane Parrish's Publishing Experience: Trade-offs and Lessons Learned

17:23Book Covers and Titles: Design, Testing, and Creative Control

Book Covers and Titles: Design, Testing, and Creative Control

24:50The Art of Book Cover Design: Why It Matters and How to Get It Right

The Art of Book Cover Design: Why It Matters and How to Get It Right

30:02Crafting Effective Book Titles: Testing and Data-Driven Decisions

Crafting Effective Book Titles: Testing and Data-Driven Decisions

36:49Book Structure: The Foundation for a Successful Book

Book Structure: The Foundation for a Successful Book

42:00Chapter Structure and Editing: Formulaic Approaches and Reader Engagement

Chapter Structure and Editing: Formulaic Approaches and Reader Engagement

47:55Editing Strategies and the Importance of Early Engagement

Editing Strategies and the Importance of Early Engagement

52:53Book Sales Percentiles and the Psychology of Bestseller Lists

Book Sales Percentiles and the Psychology of Bestseller Lists

1:08:02The New York Times Bestseller List: Reality Check and Alternative Strategies

The New York Times Bestseller List: Reality Check and Alternative Strategies

1:13:41The Impact of AI on Writing and Publishing

The Impact of AI on Writing and Publishing

1:18:18Leveraging AI for Writing: Effective Prompting and Content Creation

Leveraging AI for Writing: Effective Prompting and Content Creation

1:21:38Effective Book Marketing Strategies: Pre-Launch, Launch, and Post-Launch

Effective Book Marketing Strategies: Pre-Launch, Launch, and Post-Launch

1:32:39Creating Evergreen Books: Timelessness, Shareability, and Category Creation

Creating Evergreen Books: Timelessness, Shareability, and Category Creation