Write Something People Want to Read | Charlie Hoehn

The Knowledge Project with Shane Parrish

In this podcast episode, Charlie Hoehn, known as a book whisperer, shares his expertise on helping authors create successful books. The conversation explores key elements of book creation, including how to develop captivating titles and structures that connect with readers, as well as effective marketing strategies. Hoehn stresses the importance of writing for a specific audience, rigorously testing titles, and establishing a solid book structure before diving into the writing process. The discussion also highlights the significance of eye-catching book covers, the challenges and rewards of making it onto bestseller lists, and the transformative role of AI in writing today.

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