In this podcast episode, Marin Istvanic, a partner at Inspire Brand Group, shares his data-driven approach to scaling eCommerce ad campaigns on Meta. He highlights the significance of establishing a strong product-market fit and crafting an appealing offer before diving into ad creatives. Istvanic's strategy includes thorough A/B testing within a controlled "sandbox" setup, allowing successful ads to transition into Advantage Shopping Plus campaigns with cost caps. He emphasizes achieving consistent results rather than making daily budget adjustments and stresses the importance of creative diversity—utilizing both video and image formats—to engage a wider audience. Additionally, he provides valuable tips on optimizing landing pages and gearing up for the busy Q4 season, including Black Friday and Cyber Monday.
