How Mark Rober hides "science vegetables" in viral videos

In this podcast, Adam Grant chats with Mark Rober, a former NASA engineer turned popular science YouTuber. They explore Rober's transition from NASA to YouTube, his methods for crafting engaging and educational content, and the significance of giving people ownership and responsibility in their work. Rober emphasizes the power of storytelling in grabbing and holding attention, shares his thoughts on balancing creativity with engineering, and reflects on his NASA experiences. He also discusses space exploration and how social media culture affects our attention spans. The conversation wraps up with insights on the value of asking questions over making arguments, as well as a look at the difference between personal beliefs and reasoned conclusions.