We all have a deep desire to be liked by everyone we encounter. It’s human nature. But this quirk can also spell trouble for you as a financial advisor.

Why?

Because trying to please everyone comes with a steep cost: Your time, your sanity, and yes, your business’s revenue ceiling.

There are certain types of people you will naturally create more wealth for. They’ll implement your advice quicker. And they’ll be better clients for you.

So, why would you risk your relationships with the right kind of clients to focus on the worst type of clients?

You wouldn’t, and yet, that’s what you do when you try to please everyone.

In today’s show, I’m giving you permission to stop pleasing everyone, so you can enjoy more wealth, more freedom, and better clients.

Listen now.

Show highlights include:

Why adding testimonials and positive reviews to your online ads can actually tank your conversions (even if you’d think they’d help reduce skepticism) (4:01)
The single worst type of time-devouring client you can work with (5:17)
How taking a personality test magnetizes your ideal clients to you (10:08)
Did you know 1.2% of American men are literal psychopaths? Here’s how to prevent them from infiltrating your client list (13:22)
5 reasons why “Repulsion Marketing” not only repels your worst clients, but also attracts your best ones (14:15)

Want to write emails that set appointments? I reveal the three biggest mistakes financial advisors make with email marketing, and how fixing them can lead to massive changes here: https://TheAdvisorCoach.com/Mistakes.

Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

Stop Trying To Please Everyone (Life-Changing Info)

Financial Advisor Marketing Podcast