In this podcast episode, the hosts explore the science behind workplace influence, challenging common misconceptions about persuasion. They highlight that effective influence goes beyond just presenting facts or understanding what motivates people. Instead, it combines three key elements: evidence—delivering clear and impactful information; economics—using precise data and framing; and emotions—timing your message right and employing storytelling to create positive feelings. The discussion also addresses the ethical side of influence, introducing a "favorite sister test" to promote responsible use of these techniques.
