In this fifth installment of the 'Building the Brand' series, I'm taking us through Chapter Five, titled 'The Hybrid Athlete,' covering pivotal moments from April 2019 to 2020. Highlighting my transition from bodybuilding to endurance training, I discuss the profound impact of discovering 'Go One More' and the growth of BPN. We'll cover personal stories, from marathon training to my mother’s battle with cancer.

Also covered are key learnings on branding, team building, and the explosive growth of BPN during the COVID-19 pandemic. Finally, I introduce the concept of the hybrid athlete, balancing strength training with endurance running, and how this approach has shaped both my life and BPN's future.

Chapters

00:00 Introduction to Chapter Five: The Hybrid Athlete

01:24 The Power of Brand: Finding Our Voice

03:04 Lessons Learned in Chapter Five

03:49 The Story of 'Go One More'

13:09 The Birth of a Brand: BPN's Evolution

13:33 Building the Creative Team

22:13 Embracing Endurance: From Bodybuilding to Ironman

27:13 Committing to Ironman Florida

28:09 A Personal Tragedy and Its Impact

35:36 The Growth of BPN During the Pandemic

41:42 Creating G1M Sport: Solving Real Problems

48:49 The Journey to a Sub-Three-Hour Marathon

53:00 Embracing the Hybrid Athlete Lifestyle

57:03 Conclusion and Future Plans

Watch or share the full Building the Brand series nowhttps://www.youtube.com/playlist?list=PLldAMepUaYU6vWd_yEkg7D4Y7fQMowyoZ

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098: Building the Brand: Part 5 "The Hybrid Athlete"

The Nick Bare Podcast