In this episode of the "Nudge" podcast, behavioral science expert Steve Martin delves into effective persuasion techniques. Listeners will discover how recency bias can be leveraged in interviews, the significance of demonstrating competence, trustworthiness, and commonality, and the impact of presenting information in threes. Martin emphasizes that frequent small incentives can be more effective than occasional large ones and introduces the unit asking strategy to boost donations or budgets. He also discusses the limitations of social proof, especially in online settings. The episode showcases the importance of consistency, with examples like having participants write down their appointments to cut down on no-shows, along with innovative approaches to breakfast cereal competitions.
